First and foremost, we separate your identification data from your transaction data. 🔐 Then we aggregate the transaction data of all our users and turn it into statistics and insights. 📊
By turning only the transaction data into statistics, and ensuring that enough users are contained in the statistics shown, Cake guarantees that businesses can never discover your identity. 👍
Businesses pay us to receive these statistics. We share these earnings with our users because we believe they should also get a slice of the cake. 💸 You benefit from this through the Cake Rewards.