First and foremost, we separate your identification data from your transaction data. ๐Ÿ” Then we aggregate the transaction data of all our users and turn it into statistics and insights. ๐Ÿ“Š

By turning only the transaction data into statistics, and ensuring that enough users are contained in the statistics shown, Cake guarantees that businesses can never discover your identity. ๐Ÿ‘

Businesses pay us to receive these statistics. We share these earnings with our users because we believe they should also get a slice of the cake. ๐Ÿ’ธ You benefit from this through the Cake Rewards.

๐Ÿ’ก Blog post: What we deliver to commercial partners?

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