First and foremost, we separate your identification data from your transaction data. ๐ Then we aggregate the transaction data of all our users and turn it into statistics and insights. ๐
By turning only the transaction data into statistics, and ensuring that enough users are contained in the statistics shown, Cake guarantees that businesses can never discover your identity. ๐
Businesses pay us to receive these statistics. We share these earnings with our users because we believe they should also get a slice of the cake. ๐ธ You benefit from this through the Cake Rewards.
๐ก Blog: What we deliver to commercial partners?